Principles of Marketing (книга, ????)
Principles of Marketing | |
Автор: | Geoffrey Randall |
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Оригинал издан: | 2001 |
«Principles of Marketing» — книга 2001 года.
Содержание |
Содержание
От издателя
«This is the second edition of Randall?s concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of?classical? marketing, the book…»