Principles of Marketing with CD (книга)
Principles of Marketing with CD | |
Автор: | Philip Kotler Gary Armstrong |
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Оригинал издан: | 2000 |
«Principles of Marketing with CD» — книга 2000 года.
Содержание |
Содержание
От издателя
«This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the…»