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Principles of Marketing with CD (книга)

Principles of Marketing with CD
Автор: Philip Kotler
Gary Armstrong
Оригинал издан: 2000

«Principles of Marketing with CD»книга 2000 года.

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«This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the…»

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