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Pro Logo: Brands as a Factor of Progress (книга)

Pro Logo: Brands as a Factor of Progress
Автор: Michel Chevalier
Gerald Mazzalovo
Оригинал издан: ????

«Pro Logo: Brands as a Factor of Progress»книга ???? года.

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« The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of…»

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