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Product Placement in Hollywood Films: A History (книга)

Product Placement in Hollywood Films: A History
Автор: Kerry Segrave
Оригинал издан: 2004

«Product Placement in Hollywood Films: A History»книга 2004 года.

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От издателя

«This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the…»

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