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Purple Cow: Transform Your Business by Being Remarkable (книга)

Purple Cow: Transform Your Business by Being Remarkable
Автор: Seth Godin
Оригинал издан: 2003

«Purple Cow: Transform Your Business by Being Remarkable»книга 2003 года.

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«You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do…»

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