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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence (книга)

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence
Автор: Alf H. Walle
Оригинал издан: ????

«Qualitative Research in Intelligence and Marketing: The New Strategic Convergence»книга ???? года.

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«Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Written by a noted humanist/social scientist with a wide-ranging…»

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