Qualitative Research in Intelligence and Marketing: The New Strategic Convergence (книга)
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence | |
Автор: | Alf H. Walle |
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Оригинал издан: | ???? |
«Qualitative Research in Intelligence and Marketing: The New Strategic Convergence» — книга ???? года.
Содержание |
Содержание
От издателя
«Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Written by a noted humanist/social scientist with a wide-ranging…»