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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big (книга)

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Автор: Sam Hill
Glenn Rifkin
Оригинал издан: 2000

«Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big»книга 2000 года.

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«How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company — makers of Sam Adams — prevail over rival Anheuser-Busch without an advertising budget? And how did…»

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