Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big (книга)
| Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big | |
| Автор: | Sam Hill Glenn Rifkin |
|---|---|
| Оригинал издан: | 2000 |
«Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big» — книга 2000 года.
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«How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company — makers of Sam Adams — prevail over rival Anheuser-Busch without an advertising budget? And how did…»
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