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Research Traditions in Marketing (книга)

Research Traditions in Marketing
Автор: Gilles Laurent
Gary L. Lilien
Bernard Pras
Оригинал издан: ????

«Research Traditions in Marketing»книга ???? года.

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«This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in…»

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