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Rethinking Marketing: Qualitative Strategies and Exotic Visions (книга)

Rethinking Marketing: Qualitative Strategies and Exotic Visions
Автор: Alf H. Walle
Оригинал издан: ????

«Rethinking Marketing: Qualitative Strategies and Exotic Visions»книга ???? года.

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«Do marketing and consumer research have anything to gain from the humanities and qualitative social sciences? Walle provides professional and aspiring marketers with a rationale for understanding that they do, and a toolkit to help make it possible…»

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