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Rethinking Marketing: Towards Critical Marketing Accountings (книга)

Rethinking Marketing: Towards Critical Marketing Accountings
Автор: Douglas Brownlie
Оригинал издан: ????

«Rethinking Marketing: Towards Critical Marketing Accountings»книга ???? года.

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««This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al…»

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