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Rethinking Public Relations: The Spin and the Substance (книга)

Rethinking Public Relations: The Spin and the Substance
Автор: Kevin Moloney
Оригинал издан: ????

«Rethinking Public Relations: The Spin and the Substance»книга ???? года.

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«PR is a huge UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. PR needs reform…»

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