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Revenue Management and Pricing: Case Studies and Applications (книга)

Revenue Management and Pricing: Case Studies and Applications
Автор: Ian Yeoman
Una McMahon-Beattie
Оригинал издан: 2004

«Revenue Management and Pricing: Case Studies and Applications»книга 2004 года.

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«Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to…»

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