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Rocking the Ages: The Yankelovich Report on Generational Marketing (книга)

Rocking the Ages: The Yankelovich Report on Generational Marketing
Автор: J. Walker Smith
Ann S. Clurman
Оригинал издан: ????

«Rocking the Ages: The Yankelovich Report on Generational Marketing»книга ???? года.

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«You've done the research. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. Or Pepsi, or Snapple or tap water. And you don't know why. Why, for…»

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