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Selling the Dream: Why Advertising Is Good Business (книга)

Selling the Dream: Why Advertising Is Good Business
Автор: John Hood
Оригинал издан: 2005

«Selling the Dream: Why Advertising Is Good Business»книга 2005 года.

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«Book DescriptionThe process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or…»

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