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Service Management and Marketing: A Customer Relationship Management Approach (книга)

Service Management and Marketing: A Customer Relationship Management Approach
Автор: Christian Gronroos
Оригинал издан: ????

«Service Management and Marketing: A Customer Relationship Management Approach»книга ???? года.

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«Gronroos presents the most scholarly and provocative examination of services marketing that I have seen in our literature. This book is guaranteed to challenge company ideas on how services should be managed and the role they play in defining a…»

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