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Services Marketing: People, Technology, Strategy (книга)

Services Marketing: People, Technology, Strategy
Автор: Christopher Lovelock
Оригинал издан: 2000

«Services Marketing: People, Technology, Strategy»книга 2000 года.

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«Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques…»

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