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Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts (книга)

Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts
Автор: Raymond P. Fisk
Stephen J. Grove
Joby John
Оригинал издан: ????

«Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts»книга ???? года.

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«The editors of this introspective gathered the pioneers of services marketing, which 20 years ago was hardly considered a legitimate academic field of study, and asked them to offer their perspectives regarding the foundation, evolution, and destiny…»

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