Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts (книга)
Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts | |
Автор: | Raymond P. Fisk Stephen J. Grove Joby John |
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Оригинал издан: | ???? |
«Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts» — книга ???? года.
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От издателя
«The editors of this introspective gathered the pioneers of services marketing, which 20 years ago was hardly considered a legitimate academic field of study, and asked them to offer their perspectives regarding the foundation, evolution, and destiny…»