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Specialty Retailers -- Marketing Triumphs and Blunders (книга)

Specialty Retailers -- Marketing Triumphs and Blunders
Автор: Ronald D. Michman
Edward M. Mazze
Оригинал издан: ????

«Specialty Retailers -- Marketing Triumphs and Blunders»книга ???? года.

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«Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their hotly competitive environments. Innovation, target market…»

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