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Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship

Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals
Автор: Raymond Bednar
Оригинал издан: 2005

«Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals»книга 2005 года.

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«Book DescriptionWho holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like?take it or leave it? deals with little or no…»

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