Sport Business in the Global Marketplace (книга)
Sport Business in the Global Marketplace | |
Автор: | Hans Westerbeek |
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Оригинал издан: | 2003 |
«Sport Business in the Global Marketplace» — книга 2003 года.
Содержание |
Содержание
От издателя
«Book Description Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and…»