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Sports Sponsorship and Brand Development: The Suburu and Jaguar Stories (книга)

Sports Sponsorship and Brand Development: The Suburu and Jaguar Stories
Автор: Martin Beck-Burridge
Jeremy Walton
Оригинал издан: ????

«Sports Sponsorship and Brand Development: The Suburu and Jaguar Stories»книга ???? года.

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« Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an…»

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