Sports Sponsorship and Brand Development: The Suburu and Jaguar Stories (книга)
Sports Sponsorship and Brand Development: The Suburu and Jaguar Stories | |
Автор: | Martin Beck-Burridge Jeremy Walton |
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Оригинал издан: | ???? |
«Sports Sponsorship and Brand Development: The Suburu and Jaguar Stories» — книга ???? года.
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От издателя
« Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an…»