Strategic Brand Communication Campaigns (книга)
Strategic Brand Communication Campaigns | |
Автор: | Don E. Schultz Beth E. Barnes |
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Оригинал издан: | 1999 |
«Strategic Brand Communication Campaigns» — книга 1999 года.
Содержание |
Содержание
От издателя
«In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to…»