Strategic Marketing: An Introduction (книга)
Strategic Marketing: An Introduction | |
Автор: | Tony Proctor |
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Оригинал издан: | ???? |
«Strategic Marketing: An Introduction» — книга ???? года.
Содержание |
Содержание
От издателя
«Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the…»