Strategic Marketing (книга)
Strategic Marketing | |
Автор: | David W. Cravens Nigel Piercy |
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Оригинал издан: | 2002 |
«Strategic Marketing» — книга 2002 года.
Содержание |
Содержание
От издателя
«Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including…»