Strategic Marketing Management, Third Edition: planning, implementation and control (книга)
Strategic Marketing Management, Third Edition: planning, implementation and control | |
Автор: | Richard M. S. Wilson |
---|---|
Оригинал издан: | 2005 |
«Strategic Marketing Management, Third Edition: planning, implementation and control» — книга 2005 года.
Содержание |
Содержание
От издателя
«Book DescriptionThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now?…»