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Strategic Marketing Management, Third Edition: planning, implementation and control (книга)

Strategic Marketing Management, Third Edition: planning, implementation and control
Автор: Richard M. S. Wilson
Оригинал издан: 2005

«Strategic Marketing Management, Third Edition: planning, implementation and control»книга 2005 года.

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«Book DescriptionThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now?…»

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