Strategic Marketing Management: A Means-End Approach (книга)
Strategic Marketing Management: A Means-End Approach | |
Автор: | Mark E. Parry |
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Оригинал издан: | ???? |
«Strategic Marketing Management: A Means-End Approach» — книга ???? года.
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От издателя
« Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits…»