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Strategic Marketing Management: A Means-End Approach (книга)

Strategic Marketing Management: A Means-End Approach
Автор: Mark E. Parry
Оригинал издан: ????

«Strategic Marketing Management: A Means-End Approach»книга ???? года.

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« Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits…»

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