Strategic Marketing Management (книга)
Strategic Marketing Management | |
Автор: | ' |
---|---|
Оригинал издан: | ???? |
«Strategic Marketing Management» — книга ???? года.
Содержание |
Содержание
От издателя
«Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do…»