Strategic Marketing for NonProfit Organizations (книга)
Strategic Marketing for NonProfit Organizations | |
Автор: | Alan Andreasen Philip Kotler |
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Оригинал издан: | ???? |
«Strategic Marketing for NonProfit Organizations» — книга ???? года.
Содержание |
Содержание
От издателя
«Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable…»