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Strategic Marketing in Library and Information Science (книга)

Strategic Marketing in Library and Information Science
Автор: '
Оригинал издан: 2003

«Strategic Marketing in Library and Information Science»книга 2003 года.

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«Book DescriptionCombine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS,…»

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