Strategic Marketing in Library and Information Science (книга)
Strategic Marketing in Library and Information Science | |
Автор: | ' |
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Оригинал издан: | 2003 |
«Strategic Marketing in Library and Information Science» — книга 2003 года.
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Содержание
От издателя
«Book DescriptionCombine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS,…»