Strategic Public Relations Management: Planning and Managing Effective Communication Programs (книга)
Strategic Public Relations Management: Planning and Managing Effective Communication Programs | |
Автор: | Erica Weintraub Austin Bruce E. Pinkleton |
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Оригинал издан: | 2006 |
«Strategic Public Relations Management: Planning and Managing Effective Communication Programs» — книга 2006 года.
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От издателя
«This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition,…»