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Strategic Public Relations Management: Planning and Managing Effective Communication Programs (книга)

Strategic Public Relations Management: Planning and Managing Effective Communication Programs
Автор: Erica Weintraub Austin
Bruce E. Pinkleton
Оригинал издан: 2006

«Strategic Public Relations Management: Planning and Managing Effective Communication Programs»книга 2006 года.

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«This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition,…»

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