Strategic Relationship Marketing (книга, ????)
Strategic Relationship Marketing | |
Автор: | Soren Hougaard |
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Оригинал издан: | 2004 |
«Strategic Relationship Marketing» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book DescriptionThere is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and…»