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Strategic Relationship Marketing (книга, ????)

Strategic Relationship Marketing
Автор: Soren Hougaard
Оригинал издан: 2004

«Strategic Relationship Marketing»книга 2004 года.

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«Book DescriptionThere is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and…»

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