Strategic Sport Marketing (книга)
Strategic Sport Marketing | |
Автор: | David Shilbury |
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Оригинал издан: | 2004 |
«Strategic Sport Marketing» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book DescriptionIntegrating consumer interest in sports with traditional marketing theory, this book presents a strategic sport marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including…»