Strategy Maps: Converting Intangible Assets into Tangible Outcomes (книга)
Strategy Maps: Converting Intangible Assets into Tangible Outcomes | |
Автор: | Robert S. Kaplan David P. Norton |
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Оригинал издан: | 2004 |
«Strategy Maps: Converting Intangible Assets into Tangible Outcomes» — книга 2004 года.
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От издателя
«More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer…»