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Strategy Maps: Converting Intangible Assets into Tangible Outcomes (книга)

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Автор: Robert S. Kaplan
David P. Norton
Оригинал издан: 2004

«Strategy Maps: Converting Intangible Assets into Tangible Outcomes»книга 2004 года.

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«More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer…»

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