Strategy and Management of Industrial Brands: Business to Business Products and Services (книга)
| Strategy and Management of Industrial Brands: Business to Business Products and Services | |
| Автор: | Philippe Malaval Christophe Benaroya |
|---|---|
| Оригинал издан: | ???? |
«Strategy and Management of Industrial Brands: Business to Business Products and Services» — книга ???? года.
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«Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and…»
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