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Strategy and Management of Industrial Brands: Business to Business Products and Services (книга)

Strategy and Management of Industrial Brands: Business to Business Products and Services
Автор: Philippe Malaval
Christophe Benaroya
Оригинал издан: ????

«Strategy and Management of Industrial Brands: Business to Business Products and Services»книга ???? года.

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«Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and…»

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