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The Active Consumer: Novelty and Surprise in Consumer Choice (книга)

The Active Consumer: Novelty and Surprise in Consumer Choice
Автор: Marina Bianchi
Оригинал издан: ????

«The Active Consumer: Novelty and Surprise in Consumer Choice»книга ???? года.

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«This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.…»

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