The Active Consumer: Novelty and Surprise in Consumer Choice (книга)
The Active Consumer: Novelty and Surprise in Consumer Choice | |
Автор: | Marina Bianchi |
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Оригинал издан: | ???? |
«The Active Consumer: Novelty and Surprise in Consumer Choice» — книга ???? года.
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От издателя
«This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.…»