The Art of Branding (книга)
The Art of Branding | |
Автор: | Bernd Kreutz |
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Оригинал издан: | 2004 |
«The Art of Branding» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book DescriptionAs advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, «marketing» as we know it did not exist. Yet he recognized its potentials, and, by systematically…»