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The Art of Branding (книга)

The Art of Branding
Автор: Bernd Kreutz
Оригинал издан: 2004

«The Art of Branding»книга 2004 года.

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«Book DescriptionAs advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, «marketing» as we know it did not exist. Yet he recognized its potentials, and, by systematically…»

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