The Art of Writing Advertising (книга)
The Art of Writing Advertising | |
Автор: | Denis Higgins |
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Оригинал издан: | 2003 |
«The Art of Writing Advertising» — книга 2003 года.
Содержание |
Содержание
От издателя
« Five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting — William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and…»