The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (книга)
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company | |
Автор: | Duane E. Knapp Christopher W. Hart |
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Оригинал издан: | ???? |
«The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company» — книга ???? года.
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От издателя
«How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from…»