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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (книга)

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Автор: Duane E. Knapp
Christopher W. Hart
Оригинал издан: ????

«The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company»книга ???? года.

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«How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from…»

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