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The Culting of Brands: Turn Your Customers into True Believers (книга)

The Culting of Brands: Turn Your Customers into True Believers
Автор: Douglas Atkins
Оригинал издан: 2005

«The Culting of Brands: Turn Your Customers into True Believers»книга 2005 года.

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«Book Description A fresh and original look at the phenomenon of «cult branding» -- how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell?s…»

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