The Culting of Brands: Turn Your Customers into True Believers (книга)
The Culting of Brands: Turn Your Customers into True Believers | |
Автор: | Douglas Atkins |
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Оригинал издан: | 2005 |
«The Culting of Brands: Turn Your Customers into True Believers» — книга 2005 года.
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От издателя
«Book Description A fresh and original look at the phenomenon of «cult branding» -- how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell?s…»