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The Culting of Brands: When Customers Become True Believers (книга)

The Culting of Brands: When Customers Become True Believers
Автор: Douglas Atkin
Оригинал издан: ????

«The Culting of Brands: When Customers Become True Believers»книга ???? года.

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«A fresh and original look at the phenomenon of «cult branding» — how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the…»

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