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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (книга)

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Автор: Clotaire Rapaille
Оригинал издан: 2006

«The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do»книга 2006 года.

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«French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond…»

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