The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (книга)
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do | |
Автор: | Clotaire Rapaille |
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Оригинал издан: | 2006 |
«The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do» — книга 2006 года.
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Содержание
От издателя
«French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond…»