The Customer Management Scorecard: Managing CRM for Profit (книга)
| The Customer Management Scorecard: Managing CRM for Profit | |
| Автор: | Bryan Foss Merlin Stone Neil Woodcock |
|---|---|
| Оригинал издан: | ???? |
«The Customer Management Scorecard: Managing CRM for Profit» — книга ???? года.
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«Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for managing customers. The results, however, have often been disappointing and companies are now looking closely at…»
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