The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation (книга)
The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation | |
Автор: | Jarol B. Manheim |
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Оригинал издан: | ???? |
«The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation» — книга ???? года.
Содержание |
Содержание
От издателя
« A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where…»