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The Economics and Financing of Media Companies (книга)

The Economics and Financing of Media Companies
Автор: Robert G. Picard
Оригинал издан: ????

«The Economics and Financing of Media Companies»книга ???? года.

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«The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of media firms and of the forces and issues affecting them. In a wide-ranging survey of various media companies,…»

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