The Food Industry Wars (книга)
The Food Industry Wars | |
Автор: | Ronald D. Michman Edward M. Mazze |
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Оригинал издан: | ???? |
«The Food Industry Wars» — книга ???? года.
Содержание |
Содержание
От издателя
«How food marketers make use of key variables--such as innovation, target market, market segmentation, image, and physical, environmental, and human resources--will determine how successfully they sell their products. Michman and Mazze concentrate on…»