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The Future of Competition: Co-Creating Unique Value with Customers (книга)

The Future of Competition: Co-Creating Unique Value with Customers
Автор: C. K. Prahalad
Venkat Ramaswamy
Оригинал издан: 2004

«The Future of Competition: Co-Creating Unique Value with Customers»книга 2004 года.

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«In this visionary book, C.K.Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in…»

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