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The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why (книга)

The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why
Автор: Godfrey Harris
Оригинал издан: 2004

«The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why»книга 2004 года.

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«Book DescriptionWord of mouth advertising is recognized as the oldest, least expensive, and most effective form of market promotion available. While it can be more productive than media advertising, public relations, and product packaging in…»

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