The Insead-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses (книга)
The Insead-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses | |
Автор: | Hubert Gatignon John Kimberly Robert Gunther |
---|---|
Оригинал издан: | ???? |
«The Insead-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses» — книга ???? года.
Содержание |
Содержание
От издателя
«As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance…»