The Marketing Power of Emotion (книга)
The Marketing Power of Emotion | |
Автор: | John O'Shaughnessy Nicholas Jackson O'Shaughnessy |
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Оригинал издан: | ???? |
«The Marketing Power of Emotion» — книга ???? года.
Содержание |
Содержание
От издателя
«How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich…»