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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy (книга)

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Автор: David Shepard Associates
Оригинал издан: ????

«The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy»книга ???? года.

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«Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DM?s interconnecting components. Using cutting-edge research and examples drawn from…»

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